About sommelier.bot
Supporting the wine and spirits trade, since 2019
Engage and educate consumers to turn them into customers.
Our vision
To offer access to the global wine market through one intelligent conversation
Our mission
To make the wine world digitally accessible to everyone through one intuitive experience
We’ve spent years building a unique understanding of wine and spirits trade needs
Here's what we achieved so far. The best is yet to come.
- 2024The AI SaaS solution for e-commerce, retail, hospitality
- 2025The universal app for wine purchase and education
- 2025The unified wine & spirits conversational commerce app for all wine trade worldwide, merging all inventories into a single conversation
- 2026The cooperative AI company, federating all wine & spirits merchants into an universal digital solution as members & shareholders
Say hello to the team of WSET experts, wine entrepreneurs, retailers and tech entrepreneurs behind the future of wine & spirits retail
Johannes Nielsen
CEO
Following his sales training in Germany’s premier department store KaDeWe, Johannes spent 6 years learning about winemaking and retailing in the US. He has worked in the vineyards of the Sierra Foothills, at John Walker & Company in San Francisco and in America’s oldest wine shop, Acker, Merrall and Condit in New York City. He holds an MBA from Yale University. Since 2004 Johannes has been living as an entrepreneur in Berlin.
Timothee Bardet
COO
Timothee has been a serial entrepreneur in technology and digital for 12 years. Passionate about wine and having fallen into it as a child, he founded and managed Wiine.me, an international wine startup. He then founded Z Digital Agency, a collective of business leaders in charge of growing businesses on the internet from A to Z. He has a Master’s degree in Business and Market Finance and has also worked in image technology, cybersecurity and web marketing.
Lionel Rosnet
Chief Wine & Spirits Officer
Lionel started as a wine merchant in London, where he studied at the WSET, graduating with the Diploma in Wines and Spirits. He freelanced in wine education across Switzerland and co-created a WSET-approved wine school in Geneva, before heading a Michelin-star restaurant wine program in Jura, France. Lionel graduated with a Master's Degree in International Management from Kedge Bordeaux. He has recently relocated to Singapore.
Clement Mas
CTO
Fullstack developer and founder of Travelmap.net, Clement is a senior tech lead, entrepreneur and AI researcher. Using extended Laravel and mapping tools knowledge he is responsible for the AI & SaaS product.
A few numbers about the wine & spirits AI sommelier
Our AI-powered conversational assistant
A single AI-driven conversation to recommend wines, suggest food pairings, educate, and guide discovery. Not a generic GPT-style answer, but a real conversation to build trust, step by step with dynamic questions.
Powered by multiple AI agents and tools, sommelier.bot is a flexible assistant, far beyond a basic chatbot.
Synchronized product inventory
Your catalogue, straight from your shop
Send us your shop link and we take it from there. If you have a product feed, new wines, price changes and sold-out wines update automatically. No maintenance on your side.
SaaS AI Product Management System
Easy account and AI management system setup
System architecture allows for easy implementation of brand assets and tonality for white-labeling and AI customization.
No online shop? The sommelier.bot can provide a web shop and drive traffic to it from our platform. Ideal for hospitality companies looking for easy integration into their own tech stack.
Frequently asked questions about our AI wine and spirits platform
Does the sommelier.bot respond in all languages?
The sommelier.bot is able to function in up to 100 different languages, covering most of the world.
How do you make sure my inventory is always up-to-date?
We take your catalogue from your shop. With a product feed, new wines, price changes and sold-out wines update automatically.
I don't have a data feed. How can I join you?
You don't need a product feed or a plugin: your shop link is enough. Our team is happy to help you set things up.
How can I track performance and analyze conversations?
You can access a dashboard with key performance indicators and export anonymized conversations related to your integration for AI-powered analysis. Visitor data is used only to personalize recommendations on your site and is never sold or shared.
Does the sommelier.bot work across categories, such as beer, sake and alike?
Yes, our system accommodates both comprehensive and specialized inventories. Let us know your particular focus and we'll adapt the system with the help of WSET-certified domain experts.
How can I customize the sommelier.bot?
You can easily integrate your brand's visual identity and tone of voice by customizing the appearance and responses of the sommelier.bot. Thanks to its API-based agentic architecture, you can also add specific services and/or embed it into your tech stack.
What are your set-up fees and cancellation policies?
There are no set-up fees unless you request special features. The first month is free, and you can cancel any month.
I don't have an online shop. Can I use the sommelier.bot in a different context?
Yes, we have solutions for hotels, restaurants and any other business that wants to offer personalized recommendations to its guests or customers.
Can I as a producer feature my winery, distillery or brewery on your map?
Yes, you can absolutely share your coordinates and even add content of your choice to promote your brand on our map.
Can the sommelier.bot handle voice input?
Yes, the system can support any kind of interface and input. Let us know what you have in mind and we'll work out a practical solution together.
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