The AI sommelier for the wine & spirits industry

The 24/7 AI sales assistant for your website.

Personalized recommendations, intelligent micro-engagement, with your inventory and your voice.

Get your sommelier.bot

Product categories are dead. SEO is dying.

Your visitors need an AI sommelier.

-25%

Organic traffic lost to AI Overviews

15-30%

Commission taken by Vivino & Amazon

<1%

Conversion on static wine catalogs

Your visitors don’t need more filters. They need guidance.

Try our public app with all merchants

100,000+ users. 40+ merchants. 5 countries.

Trusted by wine, beer, and spirits merchants worldwide.

AI BANNERS

AI-based interactions, seamlessly integrated on your website

Your visitors land on pages with hundreds of wines and no guidance. They scroll, hesitate, and leave.

Context-aware: Reads the page, user history, and your inventory. Every banner is unique.
Unlimited placements: Any page, any template. Category, product, homepage, blog, checkout.
One-line JavaScript: Live on your site in under a week. No developer needed.

INTERACTIVE CHAT WINDOW

A real sommelier, not a search bar

Filters assume your visitor knows what they want. 61% of wine buyers pick by label, not by knowledge.

Persistent memory: Remembers past conversations, purchases, taste evolution. Visit 3 is better than visit 1.
Interactive wine map: 5,000 regions. Visual exploration linked to your inventory.
Educates while selling: Micro-learning, food pairings, tasting notes. Builds confidence and trust.

AI PRODUCT ENRICHMENT

Your inventory, made intelligent

Your product data is a title, a price, and maybe a region. That’s invisible to AI search engines and useless for personalization.

30+ attributes per product: Taste graph, body, tannins, drinking window, terroir, producer story, food pairings.
GEO-ready: Structured data for generative search engines. Future-proof your visibility.
Cross-merchant comparison: Products listed on app.sommelier.bot. Free qualified traffic to your store.

OnE AI SOMMELIER, DOZENS OF ENTRY POINTS

A Digital Assistant that learns with every interaction.

Explain your business, provide intelligent context, customize to the user history

Interactive Map

Always quick button options

Featured products you’d like to push more

My whish lists / My previous purchases

Fully personalized answer to the user history and page context

TESTIMONIALS

Trusted by Wine, Beer and Spirits merchants all over the world

“
Markgräfler WeinthekeSven Vormann
“The sommelier.bot is our digital buddy and extended arm of wine advisory services. It adds value and builds our image as an innovative ecommerce company and online-tasting pioneer!”

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Weine & FeinkostJanus Fenske
“Customized for our shop, the sommelier.bot is the next step towards a digitalized world of wine. It's incredibly easy to discover the suitable wine in a personalized way with it.”

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OvinhoJoerg Rekate
“The sommelier.bot is innovative, informative and fun! I hope for more awareness and familiarity for the Portuguese varietals with its help!”

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LandhotelChristopher Klump
“The digital invitation to special wine experiences for our guests that integrates seamlessly with our systems, processes, and brand world, offering innovative features and first-class service in its implementation.”

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VioneersDirk Pohl
“The sommelier.bot is a great tool for offering our website visitors a playful entry to our wine selection. So far, the usage data for the sommelier.bot on vioneers.com is promising. Thanks for the pleasant and professional working relationship!”

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Weingenuss AachenTobias Berg
“For me the sommelier.bot is an innovative and playful tool for finding a wine for every occasion. I already got great feedback from some of my customers!”