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Case Study: Leading Online Wine Shop in Switzerland

Bilingual pilot project to attract, engage and convert visitors

Introduction of a digital sommelier to provide playful customer activation and effective conversion boost

  • 15% conversion rate of sommelier.bot users
  • 19% click-through-rate
  • 1.000+ conversations initiated during test period
Dashboard Sommelier Bot 2.jpg
wine e-commerce chatbot

Innovative social media ads for cost-effective traffic acquisition

Driving down costs per click

Leveraging innovation, education and entertainment to lower CPC prices

  • Social media showcase campaign for engagement and differentiation
  • Innovative service offer
  • Landing page to welcome and guide curious visitors
  • Initiation of conversations and playful pull into sales funnel

Increase in conversion rate

Engage web visitors at the mid and end of their conversion funnel

  • 55% impact on mid-funnel conversion events
  • 31% impact on late-funnel conversion events
  • 15% overall conversion rate
Chatbot wine increase conversion

Performance in attribution model

Dashboard Sommelier Bot 2.jpg

KPI dashboard for performance tracking

Benefits: activation, conversion and loyalty boosts

Visitor activation and education positively impacts bottom line

  • Convincing campaign offer beyond price promotions
  • Engaging conversations instead of high bounce rates
  • Individual recommentations instead of pay-and-pray advertising
  • Retargeting-turbo for more effective conversion of repeat visitors
Learn more

How to drive online wine and spirit sales with digital sommeliers

1.
Create unique campaign offer

Enhance your digital outreach with an innovative reason to talk and attract visitors at lower CPC prices

2.
Leverage increased engagement

Involve and educate your visitors for every buying occasion, including food pairing, gifting, cellaring and everyday enjoyment

3.
Boost mid-funnel activation and retargeting

Provide added value and reason to return with educational and entertaining benefits in social and ad campaigns for lower cost of acquisition

4.
Increase conversion rate

Build on 15% user conversion rate to close more customers with individual recommendations at late touchpoints in the user journey

Join 100.000+ happy users and clients today

“

”The sommelier.bot is our digital buddy and extended arm of wine advisory services: an innovative solution that’s fun to use and helps our customers with their culinary challenges. It adds value and builds our image as an innovative ecommerce company and online-tasting pioneer!”

Markgräfler WeinthekeSven Vormann
“

"Customized for our shop, the sommelier.bot is the next step towards a digitalized world of wine. It’s incredibly easy to discover the suitable wine in a personalized way with it.”

Weine & FeinkostJanus Fenske
“

“The sommelier.bot is innovative, informative and fun! I hope for more awareness and familiarity for the Portuguese varietals with its help!”

OvinhoJoerg Rekate
“

“The sommelier.bot is an informative and fun extra for my website and adds an active element to the browsing experience.”

blauWeinChristian Blau
“

”The sommelier.bot is a great tool for offering our website visitors a playful entry to our wine selection. So far, the usage data for the sommelier.bot on vioneers.com is promising. Thanks for the pleasant and professional working relationship!”

VioneersDirk Pohl
“

”For me the sommelier.bot is an innovative and playful tool for finding a wine for every occasion. I already got great feedback from some of my customers!”

Weingenuss AachenTobias Berg

Looking to sell more fine drinks to visitors and customers?

Let’s get you a demo or discuss specific features