Case Study: Leading Online Wine Shop in Switzerland
Bilingual pilot project to attract, engage and convert visitors
Introduction of a digital sommelier to provide playful customer activation and effective conversion boost
- 15% conversion rate of sommelier.bot users
- 19% click-through-rate
- 1.000+ conversations initiated during test period
![Dashboard Sommelier Bot 2.jpg](https://sommelier.bot/wp-content/uploads/2023/03/Dashboard-Sommelier-Bot-2.jpg.jpg)
![wine e-commerce chatbot](https://sommelier.bot/wp-content/uploads/2023/03/digital-wine-chatbot.gif)
Innovative social media ads for cost-effective traffic acquisition
Driving down costs per click
Leveraging innovation, education and entertainment to lower CPC prices
- Social media showcase campaign for engagement and differentiation
- Innovative service offer
- Landing page to welcome and guide curious visitors
- Initiation of conversations and playful pull into sales funnel
Increase in conversion rate
Engage web visitors at the mid and end of their conversion funnel
- 55% impact on mid-funnel conversion events
- 31% impact on late-funnel conversion events
- 15% overall conversion rate
![Chatbot wine increase conversion](https://sommelier.bot/wp-content/uploads/2023/03/image-4.png)
Performance in attribution model
![Dashboard Sommelier Bot 2.jpg](https://sommelier.bot/wp-content/uploads/2023/03/Dashboard-Sommelier-Bot-2.jpg.jpg)
KPI dashboard for performance tracking
Benefits: activation, conversion and loyalty boosts
Visitor activation and education positively impacts bottom line
- Convincing campaign offer beyond price promotions
- Engaging conversations instead of high bounce rates
- Individual recommentations instead of pay-and-pray advertising
- Retargeting-turbo for more effective conversion of repeat visitors
How to drive online wine and spirit sales with digital sommeliers
![](https://sommelier.bot/wp-content/uploads/2022/04/006-menu.png)
1.
Create unique campaign offer
Enhance your digital outreach with an innovative reason to talk and attract visitors at lower CPC prices
![](https://sommelier.bot/wp-content/uploads/2022/04/017-wine-press.png)
2.
Leverage increased engagement
Involve and educate your visitors for every buying occasion, including food pairing, gifting, cellaring and everyday enjoyment
![](https://sommelier.bot/wp-content/uploads/2022/04/012-wine-5.png)
3.
Boost mid-funnel activation and retargeting
Provide added value and reason to return with educational and entertaining benefits in social and ad campaigns for lower cost of acquisition
![](https://sommelier.bot/wp-content/uploads/2022/04/014-corkscrew.png)
4.
Increase conversion rate
Build on 15% user conversion rate to close more customers with individual recommendations at late touchpoints in the user journey
Join 100.000+ happy users and clients today
Looking to sell more fine drinks to visitors and customers?
Let’s get you a demo or discuss specific features