Case study

Leading Online Wine Shop in Switzerland

Bilingual pilot project to attract, engage and convert visitors. Introduction of a digital sommelier to provide playful customer activation and effective conversion boost

15%conversion rate of sommelier.bot users

19%click-through-rate

1,000+conversations initiated during test period

Driving down costs per click

Leveraging innovation, education and entertainment to lower CPC prices

Social media showcase campaign for engagement and differentiation
Innovative service offer
Landing page to welcome and guide curious visitors
Initiation of conversations and playful pull into sales funnel

Increase in conversion rate

Engage web visitors at the mid and end of their conversion funnel

55% impact on mid-funnel conversion events
31% impact on late-funnel conversion events
15% overall conversion rate

Benefits: activation, conversion and loyalty boosts

Visitor activation and education positively impacts bottom line

Convincing campaign offer beyond price promotions
Engaging conversations instead of high bounce rates
Individual recommendations instead of pay-and-pray advertising
Retargeting boost for more effective conversion of repeat visitors

How to drive online wine and spirit sales with digital sommeliers

Create unique campaign offer

Enhance your digital outreach with an innovative reason to talk and attract visitors at lower CPC prices

Leverage increased engagement

Involve and educate your visitors for every buying occasion, including food pairing, gifting, cellaring and everyday enjoyment

Boost mid-funnel activation and retargeting

Provide added value and reason to return with educational and entertaining benefits in social and ad campaigns for lower cost of acquisition

Increase conversion rate

Build on 15% user conversion rate to close more customers with individual recommendations at late touchpoints in the user journey

Join 100,000+ happy users and clients today

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Markgräfler WeinthekeSven Vormann
“The sommelier.bot is our digital buddy and extended arm of wine advisory services: an innovative solution that’s fun to use and helps our customers with their culinary challenges. It adds value and builds our image as an innovative ecommerce company and online-tasting pioneer!”

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Weine & FeinkostJanus Fenske
“Customized for our shop, the sommelier.bot is the next step towards a digitalized world of wine. It’s incredibly easy to discover the suitable wine in a personalized way with it.”

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OvinhoJoerg Rekate
“The sommelier.bot is innovative, informative and fun! I hope for more awareness and familiarity for the Portuguese varietals with its help!”

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blauWeinChristian Blau
“The sommelier.bot is an informative and fun extra for my website and adds an active element to the browsing experience.”

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VioneersDirk Pohl
“The sommelier.bot is a great tool for offering our website visitors a playful entry to our wine selection. So far, the usage data for the sommelier.bot on vioneers.com is promising. Thanks for the pleasant and professional working relationship!”

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Weingenuss AachenTobias Berg
“For me the sommelier.bot is an innovative and playful tool for finding a wine for every occasion. I already got great feedback from some of my customers!”

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