The leading AI startup for the wine and spirits industry

Engage and educate consumers to turn them into customers

Try our public AI Wine & Spirits app

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An app for wine and spirits lovers to discover, learn, and buy from any location.

A SaaS platform built with deep knowledge of wine and spirits industry needs.

A complete e-commerce and inventory system for hotels and restaurants without an online presence.

A branded or universal app that recommends the top 3 products in a 30-second conversation.

Our vision

To offer access to the global wine market through one intelligent conversation

Our mission

To make the wine world digitally accessible to everyone through one intuitive experience

Our unique offer to the trade

To make all trade partners shareholders of the sommelier.bot in 2026

We’ve spent years building a unique understanding of wine and spirits trade needs

Here’s what we achieved so far – the best is yet to come

The AI SaaS solution for e-commerce, retail, hospitality (2024)

100%

The universal app for wine purchase and education (2025)

98%

The unified wine & spirits conversational commerce app for all wine trade worldwide, merging all inventories into a single conversation (2025)

85%

The cooperative AI company, federating all wine & spirits merchants into an universal digital solution as members & shareholders (2026)

60%

Say hello to the team of WSET experts, wine entrepreneurs, retailers and tech entrepreneurs behind the future of wine & spirits retail

Johannes Nielsen

CEO

Following his sales training in Germany’s premier department store KaDeWe, Johannes spent 6 years learning about winemaking and retailing in the US. He has worked in the vineyards of the Sierra Foothills, at John Walker & Company in San Francisco and in America’s oldest wine shop, Acker, Merrall and Condit in New York City. He holds an MBA from Yale University. Since 2004 Johannes has been living as an entrepreneur in Berlin.

Timothee Bardet

COO

Timothee has been a serial entrepreneur in technology and digital for 12 years. Passionate about wine and having fallen into it as a child, he founded and managed Wiine.me, an international wine startup. He then founded Z Digital Agency, a collective of business leaders in charge of growing businesses on the internet from A to Z. He has a Master’s degree in Business and Market Finance and has also worked in image technology, cybersecurity and web marketing.

Lionel Rosnet

Chief Wine & Spirits Officer

Lionel started as a wine merchant in London, where he studied at the WSET, graduating with the Diploma in Wines and Spirits. He freelanced in wine education across Switzerland and co-created a WSET-approved wine school in Geneva, before heading a Michelin-star restaurant wine program in Jura, France. Lionel graduated with a Master's Degree in International Management from Kedge Bordeaux. He has recently relocated to Singapore.

Clement Mas

CTO

Fullstack developer and founder of Travelmap.net, Clement is a senior tech lead, entrepreneur and AI researcher. Using extended Laravel and mapping tools knowledge he is responsible for the AI & SaaS product.

A few numbers about the wine & spirits AI sommelier

million wines in inventory

All

wine & spirits products covered in a single AI conversation

700

products used to train the embdding model

100

users have trusted us

Our AI-powered conversational assistant

A single AI-driven conversation to recommend wines, suggest food pairings, educate, and guide discovery. Not a generic GPT-style answer— but a real conversation to build trust, step by step with dynamic questions.

Synchronized product inventory

Daily inventory sync with sommelier.bot via XML feed

Client inventory is automatically created, updated, and deactivated based on data feeds. See our documentation for the supported format. Simple integration, no maintenance required.

SaaS AI Product Management System

Easy account and AI management system setup

System architecture allows for easy implementation of brand assets and tonality for white-labeling and AI customization.

No online shop? The sommelier.bot can provide a web shop and drive traffic to it from our platform. Ideal for hospitality companies looking for easy integration into their own tech stack.

Frequently asked questions about our AI wine and spirits platform

Does the sommelier.bot respond in all languages?

The sommelier.bot is able to function in up to 100 different languages, covering most of the world.

How do you make sure my inventory is always up-to-date?

We use a data feed generated by your online shop or inventory management system to update our recommendations.

I don't have a data feed. How can I join you?

Most online shop systems can easily generate data feeds in a few simple steps or with dedicated plugins. Our team is happy to help you set things up.

How can I track performance and analyze conversations?

You can access a dashboard with key performance indicators and export anonymized user conversations related to your integration for AI-powered analysis. Since we don’t collect personalized user data or anything that happens on your site, your data remains in your hands.

Does the sommelier.bot work across categories, such as beer, sake and alike?

Yes, our system accomodates both comprehensive and specialized inventories. Let us know your particular focus and we’ll adapt the system with the help of WSET-certified domain experts.

How can I customize the sommelier.bot?

You can easily integrate your brand’s visual identity and tone of voice by customizing the appearance and responses of the sommelier.bot. Thanks to its API-based agentic architecture, you can also add specific services and/or embed it into your tech stack.