THE AI-AFFILIATION PLATFORM FOR WINE, BEER & SPIRITS
Your readers already want the bottle
The AI sommelier that reads your article, knows your reader, and recommends the right bottle from 40+ merchants who can actually ship it.
Not an affiliate link. A shop inside your content.
Free for publishers · 10 % of every order · no stock, no fulfilment, no support
40+ merchants. 5 countries. 100,000+ users advised.
Every one of them is a shop your readers can buy from, without leaving your page.
ONE LINE OF CODE, EVERY PAGE YOU ALREADY PUBLISH
What do you publish?
Wine writers, food blogs, gift guides, newsletters, restaurant guides, anyone whose readers are already choosing a bottle.
REVIEWS AND BUYING GUIDES
The round-up becomes shoppable
Your top ten stays your top ten. The banner adds the bottles each reader can actually buy, in stock, shippable to their address, at their price point.
Reviews Guides Round-ups
RECIPES AND PAIRINGS
The pairing gets a price tag
You wrote the duck confit recipe. The banner reads it, pairs it against the reader’s palate, and lets them buy the bottle in the same breath.
Recipes Pairings Menus
NEWSLETTERS AND ARCHIVES
Old articles start earning again
A three-year-old vintage report where the wine is long gone still gets read. The banner finds a real equivalent that is in stock today.
Newsletters Archive Evergreen
THE DEAL
You pay nothing. You earn 10 % of every order.
The merchant pays a 15 % commission on the order: 10 % goes to you, 5 % to sommelier.bot. Nothing is charged to you, ever, and there is no minimum traffic. Performance based on both sides.
Free to install No stock No fulfilment No customer support
Paid monthly, per order, for as long as the article lives.
One snippet. Every placement. The banner adapts to the page and to the reader.
CONTEXTUALIZED TO YOUR ARTICLE
What the page is about
The headline, the body text, the tags, the breadcrumbs. Read straight from your article with no per-post configuration, which is why it works on a brand new anonymous reader.
Headline Article text Tags Category
This is a real banner taking the current page context into account
PERSONALIZED TO THE READER
Who is reading it
The articles they read, past conversations, previous orders, their country and language. Their taste profile starts building on the first tap, login or no login.
Taste profile Past orders Past conversations Country
This is a real banner taking the reader’s history and past orders into account
Both at once, in the same AI banner. Contextual on the first read, fully personalized by the second.
Free for publishers. 10 % of every order.
LIVE, INSIDE REAL EDITORIAL
What it looks like in your content
Every banner below is running live on this page, on our own demo catalogue, with the same one line you would paste. Tap one, then another: the second already knows what the first was told.
TOP PICKS IN A GIFT GUIDE
The best matches for this particular reader, from a merchant who can deliver to their address.
SEND A PICTURE, GET A BOTTLE
Your reader photographs a label on a shelf, or tonight’s dinner. The agent reads the image and answers from live inventory.
EACH BOTTLE AGAINST THEIR PALATE
The reader’s taste laid over the wine’s profile. It teaches them something, which is why it does not read as an ad.
WHEN THE VINTAGE IS SOLD OUT
Genuine equivalents matched on attributes, not keywords. Your archive keeps earning after the wine is gone.
Over 12 banner types, integrated with a single one-line code, on any CMS. Ask for a demo to see the interactive map, the hidden gems and every other banner in action.
That panel is the same code, in the same place, as inside our own long-form articles. See it live in The Algorithm and the Alchemist →
ALL AI ENTRY POINTS LEAD TO A SINGLE CONVERSATION
Many banners, one conversation, 24/7, like a real wine shop
Every banner, anywhere, opens the same thread. Your article, your archive, your newsletter. It never resets and it never asks twice.
33%
Conversion rate on visitors who start a conversation
24/7
A sommelier on duty, in every language
1
Thread and one taste profile, across every page
Your articles Your archive Your newsletter Any page, any banner
THE CONVERSATIONAL WIDGET
What your reader actually gets
Hover the markers.

WHAT YOUR READERS GET
A service, not an ad
You spent years earning their trust. We are not going to spend it for you.
REAL ADVICE, ON THE SPOT
Taste matching, food pairing, comparisons, an interactive map of 5,000 regions.
BOTTLES THEY CAN ACTUALLY BUY
In stock, shippable to their address, delivery time shown before they commit.
ONE ORDER, ONE DELIVERY
A basket resolves to a single merchant, so they pay one shipping cost and wait once.
CHECKOUT WITHOUT LEAVING
Payment completes inside your page. They stay on your article and finish reading.
NO ACCOUNT DEMANDED
The first ask is one tap, never a signup form. Email only at a moment that earns it.
AGE-VERIFIED AND EU-COMPLIANT
Age gate before payment, auditable. Alcohol sold properly is your reputation too.
WHAT YOU EARN
10 % of every order, for as long as the article lives
Our merchants list wine, beer and spirits across 5 countries. Your reader gets the right bottle for their taste and their address. You get 10 % of the order, whichever merchant fulfils it.
10%
of every order placed through your pages
0 €
to install, to run, to keep. No minimum traffic
x2
conversion rate, thanks to a real interactive engagement
We report earnings per placement, so you find out which slot pays on your site instead of guessing. We will not quote you an RPM before we have measured yours.
CHECKOUT INSIDE YOUR PAGE
You get the order
The reader never leaves your article. They pay in the banner, the merchant ships, and your 10 % is attributed to the exact page that earned it.
Reader stays Order attributed to the page
CHECKOUT ON THE MERCHANT
You get the qualified click
Some merchants keep their own checkout. The reader arrives on their product page already advised and ready to pay, and the order is still attributed to you.
Merchant checkout Same 10 % commission
A CLASSIC AFFILIATE LINK
You lose the reader
A link and a cookie. They leave your article, land on a shop they did not choose, hunt through a catalogue nobody curated for them, and most never come back.
A SOMMELIER.BOT SURFACE
You keep the reader
The transaction stays in your content. They discover, compare, ask questions, get advice and buy without leaving the page. The order routes to whichever merchant stocks that bottle and can ship it to them.
You sell wine rather than write about it? Turn your own website into an AI e-commerce →
INSTALLATION
One line. Any CMS. No developer.
Most media CMS cannot install a commerce app at all. That is exactly why this is a script tag and nothing else.
<script src=”https://cdn.sommelier.bot/widget.js”
merchant=”yourmagazine”
mode=”banner”></script>
Paste it wherever the banner should appear. Add banner-layout="grid" for the wide format.
WHAT IT DOES ON ITS OWN
- Reads the article itself: title, body text, tags, breadcrumbs. No per-article configuration, ever.
- Looks like your site: it picks up your typography, colours and spacing and reads as editorial.
- Fails silent: if our service has a bad day your article renders exactly as before. It will never break or block your page.
ONBOARDING
Live in a day, not a quarter
1
Apply
Send us your site or newsletter. We look at what you publish and tell you honestly whether coverage is there.
2
We match your content
Your topics, countries and languages are mapped against the merchant network. Nothing for you to configure.
3
Paste one line
Copy-paste the script into your templates or into a single article to start. Any CMS, including the ones that install nothing.
4
Get paid monthly
Earnings per placement in your dashboard, paid monthly, for as long as the article keeps being read.
THIS WORKS IF YOU PUBLISH
- Wine, beer or spirits reviews and buying guides
- Recipes and food pairing content
- Restaurant, bar and wine bar guides
- Gift guides and seasonal round-ups
- Wine and food newsletters
- Any page where the reader is already choosing a bottle
IT PROBABLY DOES NOT IF
- Your audience is broad lifestyle or travel with no purchase intent around drink. We have turned down partners with impressive traffic for exactly this reason.
- Your readers are outside the EU. Checkout is EU-only today. Tell us where they are and we will tell you whether coverage is there yet.
- You want a flat fee per thousand impressions. This is performance based, on both sides.
Featured in
Give your readers a sommelier
Free for publishers, 10 % of every order, one line of code. Nothing to install, nothing to ship.
WANT CUSTOM AI AGENTS FOR YOUR BUSINESS?
Want a personalized demo, a custom agent, or AI work that is not on this page? We have been building with Machine Learning and AI for the wine trade since 2019.