sommelier.bot, now available as a Grok Bot template
Be the answer when your customers ask AI what to drink
More and more people ask an AI assistant which wine goes with dinner or what to bring as a gift. sommelier.bot already answers as a Grok Bot template. We help retailers, producers and restaurants become part of that answer.
For retailers, producers, distributors, restaurants, hotels and wine bars. No product feed needed.
A real answer, recorded on 20 Oct 2026
Trusted by wine, beer and spirits merchants across the world
What you get
Your products, recommended by name
sommelier.bot answers with specific bottles and tells people where to find them, online or in a shop nearby. Your products can be part of that answer.
WineBeerSpiritsSakeCiderAlcohol-free
- Your own AI sommelier on your website, advising your customers on your products
- Early access: be among the first merchants whose products sommelier.bot recommends on Grok
- No product feed needed: we take your catalog from your website
I'm invited to a dinner party at a friend's place on Saturday, about 8 people. I don't know yet what they're cooking. What bottle should I bring? Around $30.
sommelier.bot
Do you know what your friends like to drink, and does anyone not drink alcohol?
They like red, one guest doesn't drink.
sommelier.bot
Since you don't know the menu, go for a fresh, fruity red with soft tannins. Three ideas:
- Safe choiceAntoine Sunier Beaujolais-Villages "Gamay Poursuite" 2024$29.99 Flatiron Wines, 873 Broadway↑ This could be your shop
- Something specialThibault Ducroux Morgon "Corcelette" 2023$29.99 Flatiron Wines, 873 Broadway
- Alcohol-freeSaint Viviana Non-Alcoholic Cabernet Sauvignon <0.5% ABV$28.00 Spirited Away, 228 8th Ave
Real answer from the sommelier.bot Grok Bot template. Example: New York, prices at the time of recording, 20 Oct 2026. The shops shown are public examples, not partners.
Why now
Your customers ask AI first
Pairing questions
What goes with roast goose, a pumpkin curry or a cheese board? The answer names a bottle.
Where to buy
Which shop nearby has it, and which online shop ships it? The answer names a place to buy.
Your own AI sommelier too
The same AI sommelier works on your website, wine list or shop, in your brand, and advises your customers around the clock.
How it works
From your website to Grok
Get in touch
Fill in the form below. If you don't have a product feed, don't worry: we don't need one.
We take your catalog
Our team lists and tags your products from your website, so the AI sommelier knows them.
Your AI sommelier goes live
On your online shop, your wine list or your website, in your brand.
On Grok as well
We are connecting merchant catalogs to sommelier.bot on Grok. Join now to be among the first.
From our merchants
Shops and hotels already advise with sommelier.bot
The digital invitation to special wine experiences for our guests that integrates seamlessly with our systems, processes, and brand world, offering innovative features and first-class service in its implementation.
Christopher KlumpLandhotel VoshövelThe sommelier.bot is innovative, informative and fun! I hope for more awareness and familiarity for the Portuguese varietals with its help!
Joerg RekateOvinhoFeatured in
Just want to try it?
The sommelier.bot Grok Bot template: the right drink for any dish, with or without alcohol.
