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THE AI-AFFILIATION PLATFORM FOR WINE, BEER & SPIRITS

Your readers already want the bottle

The AI sommelier that reads your article, knows your reader, and recommends the right bottle from 40+ merchants who can actually ship it.

Not an affiliate link. A shop inside your content.

Free for publishers · 10 % of every order · no stock, no fulfilment, no support

40+ merchants. 5 countries. 100,000+ users advised.

Every one of them is a shop your readers can buy from, without leaving your page.

ONE LINE OF CODE, EVERY PAGE YOU ALREADY PUBLISH

What do you publish?

Wine writers, food blogs, gift guides, newsletters, restaurant guides, anyone whose readers are already choosing a bottle.

REVIEWS AND BUYING GUIDES

The round-up becomes shoppable

Your top ten stays your top ten. The banner adds the bottles each reader can actually buy, in stock, shippable to their address, at their price point.

Reviews Guides Round-ups

See how ↓

RECIPES AND PAIRINGS

The pairing gets a price tag

You wrote the duck confit recipe. The banner reads it, pairs it against the reader’s palate, and lets them buy the bottle in the same breath.

Recipes Pairings Menus

See how ↓

NEWSLETTERS AND ARCHIVES

Old articles start earning again

A three-year-old vintage report where the wine is long gone still gets read. The banner finds a real equivalent that is in stock today.

Newsletters Archive Evergreen

See how ↓

THE DEAL

You pay nothing. You earn 10 % of every order.

The merchant pays a 15 % commission on the order: 10 % goes to you, 5 % to sommelier.bot. Nothing is charged to you, ever, and there is no minimum traffic. Performance based on both sides.

Free to install No stock No fulfilment No customer support

Paid monthly, per order, for as long as the article lives.

Become a partner
Animation of sommelier.bot AI banners placed on different pages of a wine shop: homepage, category, product page and blog, each adapting to page and visitor

One snippet. Every placement. The banner adapts to the page and to the reader.

TURN YOUR CONTENT INTO AN AI SHOP

Select from 12 AI banners. Each one reads two things at once: what the page is about, and who is reading it.

CONTEXTUALIZED TO YOUR ARTICLE

What the page is about

The headline, the body text, the tags, the breadcrumbs. Read straight from your article with no per-post configuration, which is why it works on a brand new anonymous reader.

Headline Article text Tags Category

This is a real banner taking the current page context into account

PERSONALIZED TO THE READER

Who is reading it

The articles they read, past conversations, previous orders, their country and language. Their taste profile starts building on the first tap, login or no login.

Taste profile Past orders Past conversations Country

This is a real banner taking the reader’s history and past orders into account

Both at once, in the same AI banner. Contextual on the first read, fully personalized by the second.

Free for publishers. 10 % of every order.

LIVE, INSIDE REAL EDITORIAL

What it looks like in your content

Every banner below is running live on this page, on our own demo catalogue, with the same one line you would paste. Tap one, then another: the second already knows what the first was told.

TOP PICKS IN A GIFT GUIDE

The best matches for this particular reader, from a merchant who can deliver to their address.

SEND A PICTURE, GET A BOTTLE

Your reader photographs a label on a shelf, or tonight’s dinner. The agent reads the image and answers from live inventory.

EACH BOTTLE AGAINST THEIR PALATE

The reader’s taste laid over the wine’s profile. It teaches them something, which is why it does not read as an ad.

Screenshot of the sommelier.bot taste profile banner, showing a visitor's palate laid over a wine's flavour profile attribute by attribute to explain the match

WHEN THE VINTAGE IS SOLD OUT

Genuine equivalents matched on attributes, not keywords. Your archive keeps earning after the wine is gone.

Over 12 banner types, integrated with a single one-line code, on any CMS. Ask for a demo to see the interactive map, the hidden gems and every other banner in action.

That panel is the same code, in the same place, as inside our own long-form articles. See it live in The Algorithm and the Alchemist

ALL AI ENTRY POINTS LEAD TO A SINGLE CONVERSATION

Many banners, one conversation, 24/7, like a real wine shop

Every banner, anywhere, opens the same thread. Your article, your archive, your newsletter. It never resets and it never asks twice.

33%

Conversion rate on visitors who start a conversation

24/7

A sommelier on duty, in every language

1

Thread and one taste profile, across every page

Your articles Your archive Your newsletter Any page, any banner

THE CONVERSATIONAL WIDGET

What your reader actually gets

Hover the markers.

Screenshot of the sommelier.bot conversational widget on a wine shop, showing personalized recommendations, the interactive wine map of 5,000 regions and the visitor's wishlist and past orders
The interactive map: 5,000 regions, zoomed to whatever they are reading about
Always one tap away, never a blank input to stare at
Bottles in stock now, with the delivery time shown before they commit
Wishlist and previous orders, remembered between visits
An answer personalized to this reader and this article, not a canned reply
Try it on the demo e-commerce

WHAT YOUR READERS GET

A service, not an ad

You spent years earning their trust. We are not going to spend it for you.

REAL ADVICE, ON THE SPOT

Taste matching, food pairing, comparisons, an interactive map of 5,000 regions.

BOTTLES THEY CAN ACTUALLY BUY

In stock, shippable to their address, delivery time shown before they commit.

ONE ORDER, ONE DELIVERY

A basket resolves to a single merchant, so they pay one shipping cost and wait once.

CHECKOUT WITHOUT LEAVING

Payment completes inside your page. They stay on your article and finish reading.

NO ACCOUNT DEMANDED

The first ask is one tap, never a signup form. Email only at a moment that earns it.

AGE-VERIFIED AND EU-COMPLIANT

Age gate before payment, auditable. Alcohol sold properly is your reputation too.

WHAT YOU EARN

10 % of every order, for as long as the article lives

Our merchants list wine, beer and spirits across 5 countries. Your reader gets the right bottle for their taste and their address. You get 10 % of the order, whichever merchant fulfils it.

10%

of every order placed through your pages

0 €

to install, to run, to keep. No minimum traffic

x2

conversion rate, thanks to a real interactive engagement

We report earnings per placement, so you find out which slot pays on your site instead of guessing. We will not quote you an RPM before we have measured yours.

CHECKOUT INSIDE YOUR PAGE

You get the order

The reader never leaves your article. They pay in the banner, the merchant ships, and your 10 % is attributed to the exact page that earned it.

Reader stays Order attributed to the page

CHECKOUT ON THE MERCHANT

You get the qualified click

Some merchants keep their own checkout. The reader arrives on their product page already advised and ready to pay, and the order is still attributed to you.

Merchant checkout Same 10 % commission

A CLASSIC AFFILIATE LINK

You lose the reader

A link and a cookie. They leave your article, land on a shop they did not choose, hunt through a catalogue nobody curated for them, and most never come back.

A SOMMELIER.BOT SURFACE

You keep the reader

The transaction stays in your content. They discover, compare, ask questions, get advice and buy without leaving the page. The order routes to whichever merchant stocks that bottle and can ship it to them.

You sell wine rather than write about it? Turn your own website into an AI e-commerce →

INSTALLATION

One line. Any CMS. No developer.

Most media CMS cannot install a commerce app at all. That is exactly why this is a script tag and nothing else.

<script src=”https://cdn.sommelier.bot/widget.js”
        merchant=”yourmagazine”
        mode=”banner”></script>

Paste it wherever the banner should appear. Add banner-layout="grid" for the wide format.

WHAT IT DOES ON ITS OWN

  • Reads the article itself: title, body text, tags, breadcrumbs. No per-article configuration, ever.
  • Looks like your site: it picks up your typography, colours and spacing and reads as editorial.
  • Fails silent: if our service has a bad day your article renders exactly as before. It will never break or block your page.

ONBOARDING

Live in a day, not a quarter

1

Apply

Send us your site or newsletter. We look at what you publish and tell you honestly whether coverage is there.

2

We match your content

Your topics, countries and languages are mapped against the merchant network. Nothing for you to configure.

3

Paste one line

Copy-paste the script into your templates or into a single article to start. Any CMS, including the ones that install nothing.

4

Get paid monthly

Earnings per placement in your dashboard, paid monthly, for as long as the article keeps being read.

THIS WORKS IF YOU PUBLISH

  • Wine, beer or spirits reviews and buying guides
  • Recipes and food pairing content
  • Restaurant, bar and wine bar guides
  • Gift guides and seasonal round-ups
  • Wine and food newsletters
  • Any page where the reader is already choosing a bottle

IT PROBABLY DOES NOT IF

  • Your audience is broad lifestyle or travel with no purchase intent around drink. We have turned down partners with impressive traffic for exactly this reason.
  • Your readers are outside the EU. Checkout is EU-only today. Tell us where they are and we will tell you whether coverage is there yet.
  • You want a flat fee per thousand impressions. This is performance based, on both sides.

Featured in

Give your readers a sommelier

Free for publishers, 10 % of every order, one line of code. Nothing to install, nothing to ship.

WANT CUSTOM AI AGENTS FOR YOUR BUSINESS?

Want a personalized demo, a custom agent, or AI work that is not on this page? We have been building with Machine Learning and AI for the wine trade since 2019.

Talk to us