THE AI COMMERCE SOLUTION FOR WINE, BEER & SPIRITS
Every visitor deserves an AI sommelier
The AI sommelier that knows your inventory, understands the page, remembers the visitor, and sells 24/7:
More than a chatbot: a full AI commerce layer, on every page.
100,000+ users. 40+ merchants. 5 countries.
Trusted by wine, beer and spirits merchants worldwide.
ONE AI SOMMELIER PLATFORM, 3 TECH SOLUTIONS
Where are you starting from?
Online merchants, restaurants and hotels, wine promotion boards – anyone with a wine & spirits catalogue.
NO WEBSITE YET?
Build your AI shop
Perfect for restaurants, bars and wine shops. Send us your catalogue: even a PDF wine list works. You get a full AI e-commerce, hosted by us, with the sommelier.bot recommendation agent and checkout built in. No website project, no agency, no developer.
From 99 € / month
1st month free Live in a day
ALREADY HAVE A WEBSITE?
Turn it into an AI shop
Keep your CMS. One line of code adds an AI recommendation engine, interactive banners and customer support, with every page personalized to each visitor’s taste and history.
From 199 € / month
1st month free One line of code
NEED TRAFFIC AND SALES?
Get sales from AI affiliation
Your catalogue goes onto wine guides, food blogs and newsletters running our AI banners. Their readers buy your bottles. You pay nothing until an order lands, then 15 % of that order.
Performance based
15 % per order You own the customers
NO WEBSITE YET?
A full AI e-commerce store, built from your inventory
For restaurants, cash & carry markets, wine promotion boards and merchants with a wine list and no shop. Your catalogue is all you need.
Your inventory Fully hosted Checkout included Live in a day
From 99 € / month, first month free.
Your catalogue, turned into a fully AI e-commerce website.
CONTEXTUALIZED TO YOUR PAGE CONTENT
What the page is about
The URL, the title, the product data, the article text, the breadcrumbs, read straight from your page with no configuration. That’s why it works even for a brand-new, anonymous visitor.
URL Product data Category Article text
This is a real banner, reading the current page’s context.
PERSONALIZED TO THE VISITOR
Who is looking at it
The pages they’ve visited, past conversations, previous orders, their country and language. Their taste profile starts building on the first tap, login or no login.
Taste profile Past orders Past conversations Country
This is a real banner, using the visitor’s history and past orders.
Both at once, in the same AI banner – contextual on the first visit, fully personalized by the second.
From 199 € / month – first month free.
YOUR AI SOMMELIER, SEAMLESSLY INTEGRATED
Every interaction is a personalized sales moment
Each interaction builds a taste profile of the visitor to fully personalize product recommendations within the page context.
PERSONALIZED TOP PICKS FOR EACH VISITOR
The best matches in a given category for this visitor, based on history and taste.
SEND A PICTURE, GET RECOMMENDATIONS
A photo of a label, a shelf, or tonight’s dinner. The agent reads it and answers from live inventory.
EACH PRODUCT AGAINST THEIR TASTE PROFILE
Their palate laid over the wine’s profile.
CROSS SELLING WITH SIMILAR PRODUCTS
Genuine equivalents matched on attributes, not keywords. Discovery and cross-selling within product page context.
Over 12 banner types, integrated with a single line of code, on any page and any CMS. Shopify, WordPress and PrestaShop also have a native plugin if you want past order history in the context. Ask for a demo to see hidden gems, interactive maps and all banners in action.
ONE BANNER, UNLIMITED PERSONALIZATION FOR VISITORS
Anywhere a visitor hesitates
One snippet, placed anywhere – homepage, category, product page, blog, newsletter. It reads each page and each visitor, so no two placements show the same thing.
Homepage Category Product Blog Landing page Newsletter
Place your AI banners anywhere: Style, height and width are controlled. Context and visitor history change, the banner content (pictures, questions, top pick, similar products, etc.) adapts to the page and user.
ONE THREAD, ONE MEMORY, EVERYWHERE
Many entry points. One conversation that never resets.
Every banner, anywhere, opens the same thread – on your website, your landing page, your newsletter. It never resets and it never asks twice.
5,000
Wine regions in the interactive map, inside the conversation
24/7
A sommelier on duty, in every language
1
One thread and one taste profile, across every page
Your website Google Ads landing pages Newsletters Any page, any banner
THE CONVERSATIONAL WIDGET
See the conversation your visitors actually have
Hover the markers to see visitor benefits.
The interactive map: 5,000 regions, zoomed to whatever the visitor is exploring
Always one tap away, never a blank input to stare at
Featured products you want to push, weighted by you
Wishlist and previous orders, remembered between visits
An answer personalized to this visitor and this page, not a canned reply
Try the live demo shop
WHY NOT JUST A CHATBOT?
Compare the sommelier.bot AI commerce solution against other solutions
Most wine merchants weigh us against three things: a generic AI chat widget, a RAG search bolted onto their own catalogue, or whatever AI their CMS provider ships. Here is the honest difference.
A CLASSIC AI CHAT WIDGET
Average click rate: 0.5%
A bubble in the corner waiting for someone to type. It has no view of the page it sits on, no memory between visits and no model of wine. Most visitors never open it, and the ones who do get a conversation that ends without a basket.
RAG ON YOUR CATALOGUE
It can only repeat your product text.
Most wine catalogues carry a name, a vintage and a price. Retrieval cannot infer tasting structure that was never written down, and it will not know that a Chablis drinker will like an Assyrtiko.
AI FROM YOUR CMS PROVIDER
Never on point, basic chat.
Generic commerce AI has no appellation, grape or vintage model, no expert-labelled bottle database and no taste graph. Wine is the hardest catalogue in e-commerce and it is treated like socks.
SOMMELIER.BOT
15% interaction rate, everywhere AI e-commerce.
Since 2029, wine, beer and spirits only. Your catalogue enriched against an expert-labelled database of millions of bottles, AI banners seamlessly integrated on every page that read both the page and the visitor, and one conversation that never resets.
| Capability | A classic AI chat widget | RAG on your catalogue | AI from your CMS provider | sommelier.bot |
|---|---|---|---|---|
| Trained on your actual catalogue | No. Generic LLM, plus whatever text it scrapes. | Yes, but only on the words already in your product pages. | Partly. Your product feed, with no wine model behind it. | Yes. Your catalogue resolved against an expert-labelled database of millions of bottles. |
| Understands appellation, grape, vintage | No. | No. It matches strings, not wine. | No. Built for every vertical at once. | Yes. This is the only thing we have built since 2019. |
| Reads the page it sits on | No. Same answer on every page. | No. | Product page only, if at all. | Yes. URL, title, product data, category, article text. |
| Remembers the visitor across pages and visits | Session only, usually. | No. | Logged-in customers only. | Yes. Taste profile from the first tap, anonymous or logged in. |
| Present where the visitor hesitates | One bubble, bottom right. | Search box only. | One widget slot. | 12 banner types, unlimited placements, including a site-wide contextual and personal AI trigger banner. |
| Answers a photo of a label or a dinner | No. | No. | No. | Yes. |
| Can take the payment if you have no checkout | No. | No. | You already have one. | Yes. Inside the banner, via Stripe Connect, you stay seller of record. |
| Brings you outside traffic | No. | No. | No. | Yes. Publisher network, 15 % of the order, paid only on orders. |
This table is a capability comparison, not a performance claim. Your own numbers are reported per banner and per placement in your dashboard from day one. For measured results, see the case studies below.
TESTIMONIALS
Trusted by merchants internationally
What can AI Commerce bring me?
Some sommelier.bot AI Commerce metrics
From multilingual web shops in Switzerland, large wbesho in the US and Europe, or 4 stars hotels, here are some of sommelier.bot latest metrics.
CLICK-THROUGH RATE
19 %
of visitors who saw the sommelier engaged with it.
CONVERSION RATE
66 %
of visitors who used the AI sommelier visited the recommended product pages
MID-FUNNEL LIFT
+55 %
impact on mid-funnel conversion events during the test period.
CONVERSATIONS
100,000+
conversations initiated
Read the detail: case study, Swiss online wine shop · case study, La Nouvelle Cave and Groupe Casino
Here is a merchant dashboard example in the sommelier.bot merchant interface
GET MORE TRAFFIC & MORE SALES
Sell your wines on sites you don’t even own
Your products appear on wine guides, food blogs, gift guides and newsletters that run our AI banners, and their readers get the right bottle for their taste and country.
15 %
of the order value, and only when an order lands. 10 % to the publisher, 5 % to sommelier.bot
Your Customer
Readers pay in the banner, or check out on your own site: either way, the order and the customer are yours.
0 €
to join, no fee per click and no minimum spend. You pay on orders only
A marketplace
They take the transaction
The order runs through their checkout, under their name. You’re a supplier fulfilling on someone else’s platform, on their terms.
Their checkout Their brand on the order
SOMMELIER.BOT
You get the sale itself
The reader pays right in the banner and the order routes straight to you with the address. We collect only as a disclosed agent via Stripe Connect, so you stay the seller of record.
Seller of record Stripe Connect, transparent
A MARKETPLACE
You rent the customer
They own the relationship, keep the data, set the rules, and can drop you whenever they choose. You never really meet your buyer.
Their customer Their data
SOMMELIER.BOT
You keep the customer
Every buyer is yours: the order, the email, the address, the taste profile. We’re the layer that finds them, not the brand that owns them.
Your customer file Your data
You publish about wine rather than sell it? Become a publisher partner and earn 10 % of every order →
PRICING
From 99 € a month. First month free.
Self-service, in euro, per month, VAT excluded. No developer, no replatforming, cancel any month.
AI Web ShopPerfect for HORECA
$ 99 €
month- A full AI shop on your own address, hosted by us
- Built from your catalogue, image generation included
- Conversation agent and interactive map included
- Checkout handled end to end
- No website project, no developer
Add AI to your site
$ 199 €
month- All 12 AI banners, unlimited placements
- Standard agents, no customization
- Up to 500 products, AI-enriched
- Self-service setup, one line of code
- Conversation dashboard and insights
PersonalizedMost popular
$ 299 €
month- Everything in Add AI to your site
- Banners and agents styled to your brand
- Up to 1,000 products, AI-enriched
- Taste profiles built for anonymous visitors too
- Your colours, voice and logo
CMS Integration
$ 499 €
month- Everything in Personalized
- Past order history for logged-in customers
- Native Shopify, WordPress and PrestaShop plugins
- Unlimited products in your inventory
- Shopware on the roadmap
Start the 299 € plan
How the free month works: the first month is free on all plans. Cancel inside the month and you are not billed. The custom tier is quoted with its setup.
Not sure which tier? Book a demo and we will tell you which one you actually need.
ONBOARDING
Live in a week, not next quarter
1
Send your catalogue
CSV, XML feed, or a PDF wine list. Automatic sync from there.
2
We enrich it
Resolved against our expert-labelled database of millions of bottles.
3
We make it yours
Agent customizations, AI banner selection from the catalog. Your colors, voice and logo. You decide which banners run where.
4
Paste one line
Copy-paste the JS script in your page templates or site-wide, wherever an AI banner should appear.
Featured in
Give every visitor an AI sommelier
One line of code, first month free, live in a day. Cancel any month.
WANT CUSTOM AI AGENTS FOR YOUR BUSINESS?
Want a personalized demo, a custom agent, or AI work that is not on this page? We have been building with machine learning and AI for the wine trade since 2019.
Talk to us
